Illinois Home Buyers

When you call a real estate agent for assistance, who do you expect the person on the other end of the phone to be? The truth is, for most people, the terms "Realtor" and "Salesperson" are interchangeable. When you think of calling me, what you expect is someone who is going to "sell you" a home. No wonder buyers tend to wait until the very last moment to get a real estate agent involved.

Imagine for a minute that when you pick up that phone and call, the person you get is a full-time industry professional with a ton of knowledge about the local market. Instead of being focused on selling you a home, they're focused on making the home search process as easy as possible, negotiating you a great deal and helping you successfully navigate the closing process from beginning to end.

Isn't that the way it should be?

When I started in this business, I worked on all of my sales skills, read all of the sales books - because that's what everyone told me that I needed to do. The problem was, I never felt comfortable being a salesman. After working with dozens of buyers I decided to try something new. One day I just stopped trying to make the sale. I cut out all of the high-pressure closes, sales techniques - anything that was intended to entice my clients to buy a home. Some interesting things started to happen:

- I felt better about what I was doing - I had switched from being a salesperson to a counselor.
- Buyers felt more comfortable working with me - they didn't have to worry about me "selling" to them.
- My clients trusted me and trusted my advice because they could tell that I cared about them.

One of the most interesting things was that the amount of business I did almost doubled. When I stopped trying to force things - when I stopped trying to make the sale, my business didn't go down - it actually went up - by a lot! Plus I was hapier and so were my clients. I continued to build on these ideas to develop a program for home buyers that I'm happy to invite you to join.

If you are interested in working with an agent who puts you first - not the sale - you can contact me by filling out the form below. You can also read more about my program for home buyers and some of the principles I work by. I would love to work with you to help you find your next home.