Combating Home Buyer Depression
As we continue to adapt to this sudden market shift towards a low-inventory seller’s market, what we’re seeing more of is a sort of home buyer depression. I predicted this would happen in early spring as we saw what conditions were shaping up to be. As multiple offers become the norm and homes continue to sell within days of listing, more buyers are losing out on their perfect home. Eventually this leads to feelings of anger and depression that will drive buyers out of the market. One of our biggest concerns is combating this situation. Sometimes it’s unavoidable but in many cases, buyer depression and it’s cause – buyers losing out on homes – can be countered. Lets take a look at some of the reasons why this is happening and some of the steps we can take to prevent it.
1. Don’t lose your favorite homes. Sounds simple, right? The best way to prevent the problem is to avoid it in the first place. Yet we still have lots of buyers and agents out there contributing to the problem. Buyers not getting their ducks in a line for making an offer and buyer’s agents allowing their buyers to slack and still go see homes. I’ll tell you this straight: the market we’re in won’t be kind with the lazy or disorganized. Both buyers and agents need to be on top of their game – one day can make the difference between competing or being left out of the race. If you’re not in a position to see homes and get offers on the table within 24 hours of the house hitting the market, you’re with the wrong agent or are doing the wrong things (which also means you’re with the wrong agent).
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In a surprise announcement just moments ago, Chuck Dinolfo and Ruta Susinskas, the owners of the Century 21 Pro-Team franchise, announced the company will be merging with the Century 21 Affiliated franchise to form a new LLC called Century 21 Affiliated Pro-Team. This merger is effective March 1st and effectively joins two of the largest Century 21 franchises under one roof. Century 21 Pro-Team has 8 offices throughout the south and southwest suburbs of Chicago and Century 21 Affiliated has 39 offices throughout Wisconsin and Northern Illinois. This will be the largest merger of franchises ever in the Century 21 system – both are currently ranked in the top 20 Century 21 franchises nationally. Post merger, the new Century 21 Affiliated Pro-Team is expected to become the largest Century 21 franchise worldwide numbering over 50 offices, 1,000 agents and over $1 Billion (yes, Billion) in sales!
2012 was an excellent year for my business – in fact, one of my best years to date. I was able to add some exciting milestones and accomplishments to my curriculum vitae that I would like to share with you. The year started with me adding a new professional designation to my repertoire. I was able to receive training as an Accredited Distressed Property Representative and successfully passed a very rigorous test to be able to claim this designation. The training I received gave me greater understanding and tools to assist my buyers and sellers with foreclosures, short sales and all types of distressed property.